Call Us: 410-242-0400
Your product deserves a display that does more than hold it on a shelf. Beauty and cosmetic retail displays shape how shoppers perceive your brand from the moment they walk through the door. When the fixture is right, it communicates quality, invites interaction, and moves product.
At Display Craft Manufacturing, we build custom beauty merchandising fixtures focused on structure, presentation, and durability. If you already have a design concept or design intent drawings, we can take it from there and develop it into a fully manufacturable retail fixture solution.
Display Craft builds beauty merchandising fixtures focused on the structure of the unit. We specialize in open-shelf and gondola-style displays designed to present boxed products, bottles, and retail assortments.
Our beauty and cosmetic display work includes:
Open merchandising configurations allow your customer to see, reach, and engage with your product assortment. Shelving heights, depths, and spacing are developed to fit your specific product footprint.
Gondola-style fixtures are a trusted format in beauty retail for good reason. They maximize floor space, support clear planogram layouts, and adapt to category changes without requiring a full rebuild.
Flexible shelving configurations support evolving assortments, seasonal campaigns, and brand refreshes. Your fixture should work as hard at relaunch as it did at opening.
Perimeter wall fixtures define your retail environment and establish conversion zones that draw shoppers deeper into your space.
Fixtures positioned near the register or checkout zone support impulse categories and are sized to your exact POS footprint.
Not all beauty displays are the same. At Display Craft, we build retail beauty and cosmetic display structures designed around the physical realities of your product: box dimensions, bottle profiles, label visibility, and stacking requirements.
Your fixture structure should:
Every unit we produce is a durable, brand-aligned retail fixture structure built to hold up in high-traffic retail environments. These are not temporary display units. They are long-term investments in how your brand looks at the point of sale.
Whether you are outfitting one flagship location or rolling out a fixture program across dozens of stores, Display Craft has the manufacturing capacity and project management infrastructure to support your program.
We support:
✓ Single-location custom builds for flagship or boutique environments
✓ Rollout programs for multi-store and chain retail expansion
✓ Repeat production programs for brand partners who need consistent quality across locations
✓ Remodel and renovation projects where existing environments are being refreshed
If your program requires warehousing, phased delivery, or coordinated installation scheduling, those capabilities are part of how we work.
Innovations That Belong in Your Beauty Environment
At Display Craft, we stay current with the direction beauty retail is moving. When your design intent incorporates these elements, we build to accommodate them.
Your fixture is the structure that makes it all possible. At Display Craft Manufacturing, we build the foundation that brings those details to life, on time, to spec, and built to last in a high-traffic retail environment.
Display Craft is a manufacturer, not a start-to-finish design firm. Your project moves forward most efficiently when you arrive with design intent already in place. That means more than a floor plan or a mood board. What we need to work with is the actual fixture and display design intent. From there, our process picks up where your designer left off.
We review your Design Intent (DI) drawings and assess what information is complete, what requires further development, and what needs to be resolved before engineering begins. This step is where most projects find the gaps between a great concept and a buildable fixture.
Our team works through the functional details your designer may not have specified: exact dimensions, material selections, drawer and door function, locking requirements, lighting placement, and interior display requirements. This is the in-between service that often gets skipped, leading to costly revisions later.
Once engineering is complete, your fixtures move into production at our Baltimore, Maryland, facility. All work is made in the USA, with overseas manufacturing support available when project scale or budget requires it.
We coordinate logistics, delivery, installation, and warehousing based on your project timeline and rollout schedule.
At Display Craft, our team has worked with retail brands, specialty stores, and national retail environments for over 75 years. Our projects have included work for clients such as Macy’s, Bloomingdale’s, Saks, Sunglass Hut, and Boscov’s, as well as specialty retailers and branded retail environments across the Mid-Atlantic, Northeast, and nationally. Your brand’s reputation shows up in your store. The fixture is part of that first impression, and you deserve a manufacturing partner who takes that seriously.
If your beauty or cosmetic brand has design intent ready, and you need a manufacturing partner who can take it through engineering, production, and delivery. At Display Craft Manufacturing, our team is built for that conversation.
Have questions about working with Display Craft Manufacturing on your beauty fixture program? Here are answers to what we hear most often.
